Creating digital products can be a great way to generate additional income. But how to not get stuck in the loop of perfectionism, always spending more time to get your offers out there? Let's talk about some things to keep in mind if you are ready to simplify product creation!
Today, I’m coming to you from a place of pure chaos. Literally. I woke up and decided to reorganize my entire living room, and three hours later, I was deep in the process with no end in sight.
But here’s the thing - stepping away from my laptop and doing something completely different opened up my mind to new ideas. When you break out of your usual routine, especially in business, it creates space for fresh insights and clarity.
That’s exactly what happened to me. In the middle of my organizing spree, I sat down to jot down some notes, and that simple act triggered a flood of new ideas. One of those ideas? How important it is to simplify product creation and stop letting perfectionism hold you back.
Listen to this in a podcast episode instead:
The Perfection Trap in Digital Product Creation
As I was working on content for my upcoming Course Creation Bootcamp, I focused on one of the biggest roadblocks for course creators - video creation.
Recording videos for your course can feel overwhelming, especially if you're new to it.
I've worked with course creators for over a decade, and I’ve seen everything. Some people go all out - renting studios, hiring videographers, and bringing in a full production team.
Others take a scrappy, no-frills approach, recording in their closets for the best acoustics.
And then there are those who keep it as simple as a Google document with embedded video links - and they still make sales.
The point? There is no single “perfect” way to create a digital product. The need for everything to be high-end and polished often leads to procrastination, delays, and frustration.
Why Keeping It Simple Works
It’s easy to fall into the perfectionism trap when creating your first course or digital product. You might find yourself thinking:
“I need a better microphone before I can record.”
“My camera isn’t good enough.”
“I should buy extra lighting to make my videos look more professional.”
“Maybe I should reshoot this… just one more time.”
This cycle never ends because there’s always something “better” you could do.
But do you actually need to? The answer is no.
Yes, outsourcing or investing in quality equipment can be helpful—but it’s not a necessity. The most important thing is to get your offer out there and refine it based on real feedback, not hypothetical perfection.
The Freedom of a Simple Setup
One of the biggest advantages of keeping your product creation process simple is the freedom it gives you. When you create your course in a way that allows you to easily update, tweak, and improve it over time, you stay in control.
Imagine this: You spent months crafting the “perfect” course in a professional studio with a videographer. Then, a few months later, you realize you need to add or change something based on student feedback. Now, you have to rent the studio again, hire the videographer again, and go through the entire process all over.
Meanwhile, someone who recorded their content with a basic setup at home can update and re-upload their materials in a single afternoon.
Start Simple, Scale Later
If you’re just getting started, focus on what’s easiest and most sustainable for you. You don’t need to spend thousands of dollars or months in production. Instead, aim for the simplest, most seamless creation process possible.
Once your offer is live, you’ll have real-world insights into what works, what doesn’t, and what can be improved. At that point, if you want to invest in upgrading your materials, you can—but you’ll be doing it with confidence, knowing exactly where to focus your energy.
Learn to Create with Ease
Savvy Offer Hub for digital prodcut creators is the space to do just that - learn to create with ease, embrace the process and do it YOUR WAY. Join us here.
Once you learn the process, you can create any digital product you want - whether it’s a course, workshop, or membership. No more overthinking, no more perfectionism - just a clear path to building and launching with confidence.
So, if you’ve been holding yourself back because you think everything needs to be “perfect,” it’s time to let that go. The best way to simplify product creation is to just start.
TAKE YOUR NEXT STEPS
Listen to the podcast on Spotify or Apple Podcasts
Connect with me on Instagram @coursecreationlab
Join Savvy Offer Hub: community for women digital product creators